Ripe was contracted to be UFC GYM’s digital marketing body for their Australian launch in 2016. With effective digital marketing strategies that focused on UFC GYM’s competitive advantage, Ripe increased awareness of the GYM nationally, amongst a highly competitive fitness industry. A targeted focus was directed at franchisee lead generation and member growth.


To grow brand awareness, attract franchisees and gain new members by leveraging the growing UFC audience


The approach was simple but effective:

  • Designed a two-tiered website approach with a straightforward user-experience, to differentiate between franchisee and membership leads
  • Launched the brand in line with a major UFC event in Australia. Creating social conversation to capitalise on the hype generated as well as placing the UFC GYM brand in relevant channels (search & display) where interest was high
  • Created an ongoing social media campaign across Facebook, Instagram and Twitter that highlighted UFC GYM’s competitive advantage through #TrainDifferent
  • Attracted potential franchisee and member interest via a heightened brand awareness achieved through the above as well as targeted search, display and social campaigns focusing specifically on user acquisition


  • 5000+ followers across social media
  • 2,000,000+ people reached with UFC GYM content
  • 1,000s of expressions of interest for franchising and member opportunities

Talk to us about uncovering your competitive advantage.

  • Brand Foundation
  • Brand Positioning
  • Customer Acquisition and Retention
  • Digital/Social Strategy
  • Immersive Content and Amplification
  • Social Media Production & Management
  • Website & Social Reporting
  • Website Design & Development

UFC GYM website and dashboard UX design and development

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As UFC GYM’s digital marketing partner to launch into Australia, Ripe focused on their key competitive advantage resulting in more Franchisee leads that they could manage as well as increasing brand awareness, all before the first gym opened!