Ripe was contracted to be UFC GYM’s digital marketing body for their Australian launch in 2016. With effective digital marketing strategies that focused on UFC GYM’s competitive advantage, Ripe increased awareness of the GYM nationally, amongst a highly competitive fitness industry. A targeted focus was directed at franchisee lead generation and member growth.
To grow brand awareness, attract franchisees and gain new members by leveraging the growing UFC audience
The approach was simple but effective:
Executive Health Solutions were launching their new Wellbeing Index, a clear differentiator from their competition. Ripe’s role was to redesign their website to help leverage this competitive advantage, resulting in over 20% increase in visitation.