Ripe was contracted to be UFC GYM’s digital marketing body for their Australian launch in 2016. With effective digital marketing strategies that focused on UFC GYM’s competitive advantage, Ripe increased awareness of the GYM nationally, amongst a highly competitive fitness industry. A targeted focus was directed at franchisee lead generation and member growth.
To grow brand awareness, attract franchisees and gain new members by leveraging the growing UFC audience
The approach was simple but effective:
Ripe partnered with Stellarossa, a leading coffee brand in a critical growth phase, to re-position their brand to compete more effectively. Through a collaborative brand discovery process, a clear competitive advantage was uncovered and a unique creative platform has been developed. The evolution of their spring menu is the first phase of this exciting brand evolution project!