Stellarossa sought marketing assistance to move the business forward, grow sales and re-energise their brand. They wanted to take a stronger brand approach and understand how they compete more effectively. They knew their website needed work, as did their in-store designs, menus and social media approach for all stores.
This was our challenge – to truly understand their business, what their brand stood for and how to execute their brand more effectively and consistently by improving their marketing material.
To inspire more people to experience the Stellarossa Coffee brand; to give the brand back it’s “wow” factor so the current stores can be more profitable and more store expansion achieved.
Ripe partnered with Stellarossa, a leading coffee brand in a critical growth phase, to re-position their brand to compete more effectively. Through a collaborative brand discovery process, a clear competitive advantage was uncovered and a unique creative platform has been developed. The evolution of their spring menu is the first phase of this exciting brand evolution project!