Stellarossa sought marketing assistance to move the business forward, grow sales and re-energise their brand. They wanted to take a stronger brand approach and understand how they compete more effectively. They knew their website needed work, as did their in-store designs, menus and social media approach for all stores.

This was our challenge – to truly understand their business, what their brand stood for and how to execute their brand more effectively and consistently by improving their marketing material.

GOALS

To inspire more people to experience the Stellarossa Coffee brand; to give the brand back it’s “wow” factor so the current stores can be more profitable and more store expansion achieved.

APPROACH

  • Build a brand foundation strategy to clearly define the brand, its offerings, its personality, its customers, its competitors with key business vision established
  • Clearly define brand positioning by undertaking market and competitive reviews, testing and conducting research, to finalise brand positioning framework
  • Establish a brand architecture upon which to build the creative platform, bringing together all the key information to create the brand essence that drives the business and the creative output.
  • Develop a creative platform that encapsulates the essence of the brand, including logo and tagline review and specific brand guidelines

RESULTS

  • Clear brand positioning established showing that the brand consideration was high but brand connection should be the priority
  • Introduction of new creative direction to be implemented across all stores
  • Launch of new spring menu with fully integrated in store marketing collateral

Talk to us about uncovering your competitive advantage.

  • Brand Foundation
  • Creative Strategy
  • Marketing Audit
  • Creative Direction
  • Graphic Design

More Case Studies Worth Reading

The EAT well GO…campaign was a massive task undertaken by Ripe that repositioned the Subway® brand and helped to rebuild their brand love by reminding customers that by eating well, Subway® fuels you with the energy you need to GO!

Ripe was brought onboard by Johnny Rockets to assist in launching this well established and loved US brand into the competitive burger market in Australia. This required a full team commitment to deliver an over-arching brand architecture, detailed marketing plans, digital strategies and creative production.
As UFC GYM’s digital marketing partner to launch into Australia, Ripe focused on their key competitive advantage resulting in more Franchisee leads that they could manage as well as increasing brand awareness, all before the first gym opened!