Ripe was excited to partner with Johnny Rockets, a global brand with a passion for delivering quality burgers, delicious shakes and crispy fries! The potential to launch the brand here was immense with a strong brand platform already in place overseas. It was important to leverage this brand equity into the Australian market, whilst still delivering a consistent brand experience in line with the global brand.
Johnny Rockets partnered with Ripe for marketing, digital and creative assistance to launch their brand into Australia, and to drive awareness and traffic for the first store opening at the Emporium, Fortitude Valley, laying the foundation for future store openings. Ripe worked with all Johnny Rockets’ stakeholders, including Johnny Rocket marketers from the US, to set up a brand framework tailored to the Australian market and lay down a communication platform to launch from. A digital architecture was also designed and a launch strategy crafted in preparation for the first store opening.
To inspire more people to experience the Johnny Rockets brand and bring to life their brand proposition; to enjoy the world’s best burgers with cheerful service, upbeat music and a relaxed, fun atmosphere.
Brand Strategy Development
Develop a Communication & Digital Strategy
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Ripe partnered with Stellarossa, a leading coffee brand in a critical growth phase, to re-position their brand to compete more effectively. Through a collaborative brand discovery process, a clear competitive advantage was uncovered and a unique creative platform has been developed. The evolution of their spring menu is the first phase of this exciting brand evolution project!