About Ripe

We connect people with brands through exceptional strategically led Marketing, Digital, and Creative delivered through great people.

We believe that the workplace should be a supportive, enjoyable environment allowing people to unleash their potential way beyond the limitations of traditional titles and roles. At Ripe, great ideas can come from anywhere and everyone has a voice.

All disciplines work together – Marketing. Creative. Digital. We have no rigid hierarchies. Our diverse experienced team means many lessons learnt.

What is disciplined is our process. It’s the foundation of every product and service we provide. No task, whether it’s building a website or creating a fully integrated advertising campaign starts without the groundwork that is needed to ensure success. The resulting strategy lays the platform for all creative, digital and development work.

 

Ripe's Ethos

The DNA for Ripe is borne from Rob Brewster and Gina Kahler themselves and their passion for helping people and business achieve and exceed their goals. Rob’s love of embracing new technologies to capitalise on business opportunities is a passion, however understanding business, people and consumers is at the core of Ripe.

At the heart of every business are people themselves, whether they be staff, owners, shareholders, customers or the end consumer. Understanding the drivers, the motivations, behaviours and thought processes of all the people connected to a business is critical in mapping out and executing a plan for success and this is exactly where Ripe can help.

We also live and breathe by this philosophy based on the importance of people.

We are a close-knit team that bring the very best results to life through ‘best in class’ marketing, creative and digital strategies, backed by a passionate team of designers, developers and client service personnel that are dedicated to making a difference in an understanding, honest and professional manner.

What makes Ripe different?

  1. The people
    • The brain power
    • The integrity
  2. The need to understand “Why?”
  3. Breadth of experience allowing us to adapt and be nimble across multiple disciplines (Marketing, Digital/Social and Creative)
  4. Complete transparency in our business and financial processes
  5. We encourage accountability
  6. We will challenge if needed but never with arrogance
  7. Exceptional understanding and knowledge of the power of a brand
  8. An in-depth and unique understanding of all facets of franchising
  9. We understand customers and we excel in the development of customer experience strategies
  10. We excel at taking complex issues and distilling them down into achievable actions
 
 

"Gina and the team at Ripe deeply listened to what we stand for and they were able to simply communicate what truly makes our business different. This simple message is powerful and empowering and is now the foundation of our whole marketing strategy across every platform."

Managing Director, Axis Physiotherapy

Where did Ripe start?

It all started with Rob Brewster. After graduating from The University of Queensland as a Veterinary Surgeon and working in Central Queensland, Rob took to the skies and travelled to the UK to work and experience life overseas. As a vet in England, Rob started one of the first veterinary websites dedicated to knowledge sharing amongst the global veterinary community, along with other unrelated website and online projects for US-based companies.

Upon his return to Australia in 1998, Rob started Aztech Designs offering website development services to Brisbane businesses. His first client was Tangalooma Island Resort where over 18 years many website iterations were built and online booking systems developed. He also established a network of photographers around Australia providing the first Property Virtual Tour service to real estate agencies, in particular, Ray White Real Estate and Ray White Commercial.

In 2000, Rob was approached by DDB advertising to join their team and establish DDB Digital within the Brisbane market. After 5 years with DDB having worked on a multitude of medium and large corporate clients within the areas of Marketing, Advertising and of course Digital, Rob went back out on his own and started Ripe Solutions driven by a passion for turning great ideas into effective consumer-facing, business solutions. He also committed to always conducting business in an open, honest and transparent way to ensure he slept well each and every night.

Soon after Gina Kahler joined Ripe Solutions as a marketing consultant, bringing with her vast marketing experience, having spent time working in the Bureau of Statistics, the Brisbane Broncos and over ten years at Golden Casket starting as an assistant brand manager and working her way up to Head of Marketing.

Since joining Ripe in 2006, Gina spent over 10 years between consulting to Subway restaurants and working for Subway as the Regional Marketing Director for Australia and New Zealand. She is now back at Ripe as Director of Marketing consulting on a variety of client brands.

 

What does Ripe fight for?

The real truth. We fight to deliver strategies based on THE TRUTH (business and consumer truths) that allow communication plans to be executed and make a positive difference.

What is our vision?

Do stuff that makes a difference! Have fun and end in a better place than where we started.