The Client: Subway® Australia
Agency Partner: Publicis Mojo
The Aim: To launch Subway Smoothies into the market
The Target: Young Socials - 13 to 20 year olds
The Solution: Ripe worked closely with Subway representatives to sell the advertising opportunities to the Smoothie supplier, resulting in a budget being allocated to launch Smoothies in Australia via TV, Radio and Cinema. Ripe worked closely with the advertising agency partner, Publicis Mojo, to develop an integrated 'above the line' campaign via TV, radio, outdoor and cinema.