Open for Dinner

The Client: Subway^® Brisbane Market

Agency Partner: Publicis Mojo

The Aim: To generate aware of Dinner and grow sales in this daypart

The Target: Social Dinners - young couples, male/female, under 30, no children, price sensitive

The Solution: Ripe worked closely with the advertising agency partner, Publicis Mojo, to develop an integrated 'above the line' campaign via TV, radio, outdoor supported 'below the line' with price pointed letterbox drops. 

This campaign was develeloped specifically for Subway's local market but was designed to integrate with Subway's national campaign to promote their Steak 'n Cheese sandwich.

Ripe also worked closely with the media agency, Starcom MediaVest to develop a media strategy designed to retain constant exposure throughout the year.  A strong outdoor campaign was launched in both Brisbane and Sydney.